Canada’s Anti-Spam Legislation – is your business compliant?

By Shereese Qually, Ryan Turner on 2014/06/04

Anti Spam ImageDoes your business use electronic marketing?

Canada’s new anti-spam legislation (“CASL”) comes into force on July 1, 2014.  CASL will greatly affect how businesses in Canada use electronic marketing (including e-mails, text messages and social media messages).

CASL will be the most stringent legislation of its kind in the world.  Violations for non-compliance may result in fines up to $1,000,000.00 for individuals and up to $10,000,000.00 for corporations.

Key elements of CASL include:

      • Required Consents to send certain messages;
      • “Unsubscribe” functions in certain messages;
      • Knowledge of many applicable exceptions;
      • Mandatory form and content requirements for non-exempt messages;
      • Appropriate internal steps to ensure due diligence in complying with the legislation;
      • And many other detailed requirements for electronic marketing and business.

Taylor McCaffrey LLP can help you become CASL compliant. We can assist you in reviewing and amending your current practices, setting up internal compliance procedures and drafting policies and training strategies going forward.

Please contact:

th-qually-shereese

Shereese Qually
P: 204.988.0382
squally@tmlawyers.com
Fax: 204.953.7233

Ryan-Turner

Ryan Turner
P: 204.988.0328
rturner@tmlawyers.com
Fax: 204.953.7197

DISCLAIMER: This article is presented for informational purposes only.  The views expressed are solely the author(s)’ and should not be attributed to any other party, including Taylor McCaffrey LLP.  While care is taken to ensure accuracy, before relying upon the information in this article you should seek and be guided by legal advice based on your specific circumstances.  The information in this article does not constitute legal advice or solicitation and does not create a solicitor-client relationship.  Any unsolicited information sent to the author(s) cannot be considered to be solicitor-client privileged.

If you would like legal advice, kindly contact the author(s) directly or the firm's Managing Partner Norm Snyder at nksnyder@tmlawyers.com, or 204.988.0302.