Cindy built and manages Taylor McCaffrey LLP’s marketing department and has significant experience in employing a full marketing mix of digital and traditional tactics, including social media, digital strategies, newspaper, outdoor, print, direct mail, radio, sponsorships, events, and trade shows. Working closely with senior leadership and key stakeholders, she oversees the firm’s marketing strategies, brand and website management and all aspects of external communications and partnership initiatives. She also collaborates with the firm’s lawyers to help them plan and execute the promotion of their practices and the firm to drive business results.
The business community recognizes Cindy as a dynamic marketing leader. Her professional experience spans more than 25 years, with a focus on marketing, communications, public relations, sales and business development across multiple sectors. She brings a breadth of local and international marketing experience from industries including fashion, media, sporting goods and hospitality.
Cindy is actively involved and supports the entrepreneurial community and pioneered the Legal Start program that supports local entrepreneurs with seminars and fixed fee plans to help them build a solid legal foundation. She has owned her own businesses, and has also been a mentor for Futurpreneur, a non-proﬁt organization that provides ﬁnancing, mentoring and support tools to aspiring business owners.