Technology has created many new channels and mediums for businesses and marketers to reach customers. Traditional advertising is now taking a back seat to digital, highly-targeted efforts to connect with consumers on their favourite digital platforms.
This modern use of social media has created a series of sophisticated legal considerations that include:
- Information sharing and usage
- Digital content ownership
- Consumer endorsements
- Use of copyrighted material and trademarks
- Domain name disputes
Taylor McCaffrey LLP’s lawyers advise clients in Manitoba and across Canada about social media usage and promotional structure. It is important to understand that brands using social media must comply with traditional advertising laws for all commercial advertising purposes. In knowing how social media can be used for marketing, our clients can confidently create campaigns and promotions without worrying about consumer or legal backlash.
Our lawyers are experienced in advising on legal issues for structuring social media use on popular platforms including:
- Other popular social media channels